There are few areas of your business that require collaborative working as much as your marketing department, not only with each other but with all other areas of the company. For example, if the marketing department doesn’t promote the products or services you provide, income is going to be pretty minimal, and your business isn’t going to last very long. At the same time, they need to work alongside Accounting and Finance to ensure a good return on investment for any paid promotions. If you are a large team or perhaps have some of your employees working remotely or at home, it can be a little harder to work as effectively, but here are some things you can do to help streamline this. 

Keep files organized  [Read more…]

Social media provides countless opportunities for businesses to engage with potential clients that may otherwise have never appeared on a cold calling list or email database. It also enables high levels of targeting, and other benefits for aiming your content at exactly the right users.

Social media video production is a crucial part of standing out from the crescendo of noise and content – and there are a variety of ways your company can do this. This article will give you a few ideas to get you started.

Be heard – with subtitles

Adding subtitles to videos is a great first step. This means users can see your core messaging even if they are viewing it in an environment where they have the sound off, or just have the volume muted. After all, nobody wants to be that person on a train or aeroplane making everyone else listen to their noise. Equally, subtitles allow people who are hearing impaired to view and take in all the content. [Read more…]

Today, businesses are focused on keeping their digital information safe, neglecting to protect the physical assets. However, if one of the business goals is to save money, then avoiding and preventing corrective issues, maintenance, and repair should be a priority. Businesses need to protect valuable equipment and appliances to reduce the risks of accidents or illnesses. Work equipment comprises any machinery, tools, or apparatus that are used within the workplace.

Use a water softener system

It is advisable to use a water softener system when dealing with equipment and appliances that use water. A water softener system helps deal with the problems caused by hard water by removing the minerals that cause water to be hard. The hard water is known to clog pipes, complicate soaps and leave water spots. Its effects include the inefficiency of some electronics as well as clogging of the pipes supplying water. Therefore, a water softener system and reverse osmosis in San Diego and other regions can help protect the water equipment of local companies. [Read more…]

If you want to attract the top talent, you will want to give your employees a sense that you care about them and are placing their comfort and health first. Innovations around the workplace can also make workers more productive and creative. There are five innovations around the workplace that you should consider implementing.

Add Recreational Areas

Research published at the National Institutes of Health has found that exercise improves creativity independent of mood. Healthy employees will be more focused and have more energy. One way to encourage workers to exercise more and bond is to add a recreational area. [Read more…]