I have two cats at home and we go through a lot of litter each month. I was excited to work with Cat’s Pride to provide my readers with a Vera Bradley & Cat’s Pride Giveaway that includes a prize pack with some great prizes and my cats are getting to try out the new Cat’s Pride Fresh & Light Ultimate Care lightweight litter.
Cat’s Pride started the lightweight litter trend and continues to innovate with its new product, Cat’s Pride Fresh & Light Ultimate Care lightweight litter. The product is 50% lighter and is formulated with highly absorbent minerals and no fillers, guaranteeing 10 days of odor control, the strongest clumps and low dust and tracking. Cat’s Pride Fresh & Light Ultimate Care offers the ultimate performance at a great value. The product is offered in a 10 pound jug, in both scented and unscented hypoallergenic varieties.
“Cats are Complicated. Great Litter is Simple.” Campaign
Cat’s Pride has a new marketing campaign featuring Katherine Heigl which is the brand’s largest media launch yet. In their new campaign Heigl is a recurring character, a cat/owner couples therapist that helps owners have a more meaningful and positive relationship with their cats. In this campaign Heigl continually reinforces how using the best-performing Fresh Light Ultimate Care can reduce tension and create healthier interactions between cats and their people.
Take a peek at one of the Cat’s Pride videos with Katherine Heigl below:
Vera Bradley & Cat’s Pride Giveaway
One of my lucky readers is going to WIN a prize pack (ARV $75) that includes the following:
- Vera Bradley Camocat tote in black and white
- Cat Dancer toy
- Cat Collar
- Coupon redeemable for one 10 lb. jug of new Cat’s Pride Fresh & Light Ultimate Care Litter
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