Social media has evolved in a short time to become an easy tool to leverage in marketing a variety of services and products. If you have an orthodontic practice, it’s possible to find new customers using social media. To see how you can do this, have a look at the five ways below and start doing them right away.
Run Paid Ads
Paid advertisements on social media are a great way to highlight your practice by targeting people who may be looking for orthodontic services. You could spend some time reading up on the best practices of running ads, or simply hire a professional to do the job for you. You can spend as little as you want at the start while finding a way to get the most out of the ads, keeping track of the results so you know what to keep doing and what to change. On average, a person needs to wear braces for a duration of two years, and this is a period during which they may look around for other practices if they had any issues with their current one. These are new potential clients for your practice, so find a way to get them on board with ads.
Get On the Right Social Media Platforms
There are many social media platforms, and you don’t need to get on all of them. This will probably see you spread yourself too thin, and you don’t want this to happen, as you won’t get the results you want. Settle for the platforms where your potential audience is most likely to congregate, and push your services out to them. This will take out a lot of the time you would have spent on guesswork.
Encourage Users to Post Comments and Reviews
Content is king, and while you need to curate good, organic content for your audience, it will also be beneficial to have users post their own comments and reviews to your site. When people see content from other users, they will be more likely to want to engage with your practice as well. Have clients leave feedback as well whenever possible, outlining the experience they had at your practice. With adults representing about 20% of the people that get braces each year, you will have a sizable crowd of people in control of their own social accounts who can leave pictures and comments to help you get more credibility.
Run Surveys and Giveaways
People enjoy winning things, and this is true even for orthodontic practices. You could hold surveys every month, asking your followers anything from the color of rubber bands they would choose to the kind of treatment they had success with for a certain issue. Hold a poll and pick a winner who will walk away with a prize from your practice. This will get your practice a lot of relevant attention, as you can safely assume that people who interact with your post are people in need of orthodontic services.
Share Team Photos
Organic content, like photos of your workers putting braces on patients who gave photo consent, will give your practice a personable feel. When patients see your practice’s culture, they will be more trusting of you as they develop a connection, thanks to the familiarity of seeing your team in everyday photos. About 31.77% of bathrooms are large, so if your practice has spacious ones, you could encourage your team to post fun pictures while they’re taking a break and just having general fun.
Getting new patients for your orthodontic practice on social media may not be rocket science, but it takes some practice. Reading up on the best ways to connect with people will make it easy for you to grow your audience organically, so start by implementing the five tips above.
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